You are here
How Big Data is Changing Retail Marketing Analytics
As part of the session, Upstream will cover the types of data utilized and how Revolution R and Hadoop were deployed to solve the problem. Insight into scoring systems that leverage this attribution work, which help turn a historic reporting tool into a forward looking planning tool will also be covered, which will help underscore the value of a commercial grade scoring system while maintaining control of your models.
This session will cover:
- Retail analytics with R – how to optimize retail spend using Big Data
- Survival analysis for marketing using R
- Commercial grade scoring systems for R models
- Revolution R/Hadoop integration