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LityxIQ is a cloud-based integrated platform providing a suite of integrated analytics solutions for data management, reporting and dash-boarding, automated predictive modeling and scoring, and budget and media optimization. LityxIQ also provides integrated data solutions to enhance your existing customer data or to identify new prospects for targeting. LityxIQ has a powerful and intuitive tool set for delivering better results and higher marketing campaign ROI. Both business users and power users enjoy significant efficiencies and improved economics in their data analysis processes. LityxIQ is integrated with Revolution R Enterprise; the combined technology allows customers to quickly and efficiently manage and analyze growing data sets without having to invest in additional or specialized tools or talent.