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The Advantage in an Analytics-Driven Business


You have likely heard the phrase “data-driven business.” It’s an OK phrase, one we have all used to mean that our decisions in business are backed up by the numbers. In a spreadsheet world being data-driven was enough to be successful. In today’s reality, a Big Data world, advanced, predictive analytics are needed to ensure that your “numbers” are providing real insight and helping you to create a significant market advantage over your competition.

While every industry has a set of analytics applications that are unique to their operation. It is equally true that there are applications that should be applied in every business regardless of their service or product. This is one of the many reasons that we are seeing such high demand for data science talent. The unique set of skills that blends statistical programming with strategic business knowledge enabling the right questions to be asked, answered and effectively communicated is at a premium.  Each organization requires both a short and long-term strategy to meet their needs for this critical resource.

Of course, every company must weigh the imperative to evolve their analytics capability & capacity against their existing infrastructure investment. Finding the right technology that will allow you to exploit your current data management strategy while enhancing your alternatives for future storage and computing purchases is at the heart of ensuring your analytics program success.

If you are ready to take the next step in creating your Analytics-Driven Business, we invite you to engage with our field organization to assess your immediate needs as well as build the plan for building your permanent market advantage.